Monday, February 24, 2020

The Power of Images Article Example | Topics and Well Written Essays - 750 words

The Power of Images - Article Example Feeling bad about our body and life is their goal. Also, he tries to deliver the true purpose behind them, the effects of them on people, how they surround us, and how much they are seductive. As well, advertisers do not want the consumer to notice them for them to believe in them with time. He talks about the history of commercials and how strong they are now. He focuses on the purposes of the advertisements and commercials. He talks about what they are trying to influence in our lives. According to him, the advertisers want the receiver to believe in what they do by showing us stunning images to sell their products to yield more money. Finally, the reason Davis discusses these myths is to deliver a message to the reader to be careful and to make them aware that images can be read and understood in many different ways, and they have to learn how to read those images. If they succeed in that, then they could control what to accept from the image and what to refuse (Synthr-6 76). First, in Clipper Magazine (June-July 2015), the advertisers show us a huge deck with a green view. Also, there is a couple and their son and daughter. All the family are dressed casually. The girl is wearing a red sweater, a black jeans, white shirt, and white shoes. The boy is wearing a green T-shirt, a black jeans, and brown shoes. The mother is wearing a silver blouse, a black jeans, and brown boots

Saturday, February 8, 2020

Discussion Questions Essay Example | Topics and Well Written Essays - 500 words - 28

Discussion Questions - Essay Example A longer productive business life means a steady profitability for longer and for all these to be achieved, effective marketing of the company’s products and services must be carried out. Marketing is done mostly through advertisements and promotions. These two services are important to any established business venture. For these two to succeed, they have to be supported by a brand position statement that embodies a factor of production that the firm takes pride in. For instance, these may include high quality products, low prices, convenience among other attributes. When choosing a brand positioning tool, care must be taken so that it gets straight into the minds of the target audience. Taking pride in quality means that prices should not matter to the customers; no matter how high the goods and services are priced, they will still access the market. Trying to convince a customer that a product is of a high quality and low price is never achievable. A marketer must thus stay open minded and be keen enough to grab an opportunity where others opt not to see any. The essence of setting up any business is to benefit from accrued profits. The strategy for attaining success differs from one business to another. Some concentrate on quality while others concentrate on sales brought in from the products offered. When expanding one’s customer base, it is very likely for the business to engage in activities that will lower earnings but in the long run, the business stays viable for longer and promises and steady flow of income from the increased customer size (Kotler 78). While the manager who is interested in profits will be exploiting a limited customer base, the other who believes in expansion will seek to get more. Some of the methods of doing this include price reductions and the provisions of other incentives. Chances are high that these incentives will attract customers from the other business. After a short period of time, as the