Ford's Drive One Campaign: PR tactics and strategies

On June 16, 1903, Henry crossway established the interbreeding get Company in Dearborn, Michigan (Wikipedia). traverse made banknote and revolutionized the manufacturing industry by introducing engineered manufacturing sequences by mobile assembly lines, which was afterward dubbed get acrossism (Wikipedia). The go with grew to mass produce an array of products including cars, trucks, SUVs, and tractors. It seemed that Ford had grumous its reputation and place as a leading, car manufacturer. However, in this fast-paced, innovative world, no confederation is safe from competition. In 2007, Ford became the third-ranked automaker in U.S. sales, falling from the second-place automaker ranking for the start time in 56 classs (Wikipedia). Ironically, one year later, Ford is reaching out to their consumers, employees, dealers, and retirees with their fetch unmatched campaign. The Drive One campaign is seeking to educate their audience, lurch their stance and advert ise behavior. These objectives can be exhibited in the KAB Model: acquaintance, stance and behavior. Ford has aimed to educate their audience on their growing engineering cognition and commitment to the environment and safety.

They would like the attitudes of their consumers to reflect their new fellowship of the company and for them to believe that Ford is a responsible, reputable company that manufactures safe products for their consumers and the environment. As a result, Ford hopes for a switch in their behavior: to buy Ford products. The company desert be running one 60-second and five 30-second ads on American Idol, Oprahs Big Give, and Extreme! Makeover: Home Edition, starting this workweek and will run throughout the summer (Greenberg). I find out that Fords target audience for this campaign is women. These ar three of the most popular television shows for female audiences punishing now. Furthermore, one of the primary objectives is to emphasize safety. Females are more in all likelihood to consider safety for their families over appearance. This...If you want to get a full essay, order it on our website: BestEssayCheap.com

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