Gay by the bay

Our Market Environment: Our Target mart at first leave alone be the gay community in San Francisco and we will supply them with premium grape vodka with which they can identify. The united States is an 18.7 Billion-Dollar food marketplace for liquor of which a substantial pith goes to Vodka. Vodka accounts for rough 27% gross sales of all liquor sales this makes it an approximately 4.7 billion-dollar market exploitation in this segment is in the beginning driven by the super premium brands like blue-eyed(a) Goose, Ketel one and legion(predicate) early(a)s with an annual growth rate of about 8% per class for the last decade although estimates say that due to the fiscal crisis growth will slow down to about 3-5% a stratum until 2010. The LGBT market is estimated to be worth $660 billion (2006) in utilizeable income. Approximately 4% to 10% of adult populations self-identify as gay, lesbian or bisexual, meaning between 12 jillion and 28 million in the United States alone concord with this group, this government agency they have a per capita spending of about 55.000 dollars. Higher than the US average of 47.000 dollars also, San Francisco is in the top 20 of highest per capita income in the US and its 800.000 residents include over a 120.000 LGBT consumers. The great bay world would increase this number.

The LGBT community is also cognize for its brand allegiance according to studies made by market research.com and others. San Francisco is known for its clubs, debar end venues catering to the LGBT community; they be especially operose in a part of San Francisco ca lled the Castro , this would reduce dissem! ination costs, an preference would be to as our production capabilities increase use a LGBT hopping approach, meaning that after the Bay Area other momentous gay communities would be orchestrateed for marketing our vodka. In ratiocination the LGBT community has a high population density in our target market, high spending power, high brand dedication and currently has no Vodka catering to this group....If you want to get a safe essay, order it on our website: BestEssayCheap.com

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