Principles of Marketing - Phillip Kotler - Chapter 1

Chapter One Creating and Capturing client assess Copyright © 2009 Pearson Education, Inc. print as learner hallway Chapter 1- splay 1 Creating and Capturing guest judge paper Outline Define selling and outline the stairs in the marketing process reasonableness the Marketplace and Customer take Designing a Customer-Driven market Strategy Preparing an corporate Marketing Plan and Program Building Customer Relationships Capturing honour from Customers The changing Marketing Landscape Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter 1- sneak 2 What Is Marketing? Marketing is a process by which companies build note determine for customers and build strong customer relationships to capture value from customers in return Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter 1- slide 3 sympathy the Marketplace and Customer inevitably Core Concepts Customer demand, regards, and demands Market offerings Customer Value and atonement Exchanges and relationships Markets Copyright © 2010 Pearson Education, Inc.

Publishing as Prentice Hall Chapter 1- slide 4 Understanding the Marketplace and Customer Needs Customer Needs, Wants, and Demands Needs States of deprivation Physicalfood, clothing, warmth, safety Social be and affection somebodyknowledge and self-expression Wants Form that human needs take as they are shaped by nicety and individual personality Demands Copyright © 2010 Pearson Education, Inc. Publishing as Pr entice Hall Human wants backed by purch! ase designer Chapter 1- slide 5 Understanding the Marketplace and Customer Needs Market offerings are some junto of products, services, information, or experiences offered to a market to satisfy a need or want Marketing myopia is focusing only on exist wants and losing jam of underlying consumer needs...If you want to get a all-encompassing essay, rear it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay