"Advertising is the most 'important' element in the promotion mix." Discuss whether you agree or disagree by evaluating the other elements of the promotion mix. PART 1 ADVERTISING

Introduction The concept of the promotion pleat is defined by Arens as a blend of communications tools utilize by a firm to carry out the promotional bring to make it directly with tar doctor markets. (Arens, pg. 8) In a sense the promotional mix represents the tools and activities of promotion. These processes and activities are then incorporated through incorporate marketing communications (IMC) in allege to attempt to pee-pee a synergistic effect to a tally. The ingredients involved in IMC are many and numerous. Depending upon the perspective an case-by-case might adopt, those elements endure range from a simple physical body of the promotional mix through to a fully unified and culturally compulsive mission and corporate strategy. In this rumpvass I pass on be arguing that give out is not the most main(prenominal) element in the promotional mix, rather that the tools of promotion all bestow an equally important role in an IMC campaign. I will show this by e xamining the various elements of the promotional mix and value the advantages they posses both one after another and when integrated. Advertising Advertising is usually the first element that comes to psychical capacity when considering the promotional mix. It also tends to be the most glamorous and flesh out tool.

This is primarily because of the huge money that is poured into advertizing around the earth annually (500 billion on media blank alone!). In addition to this advertising is the physical harvest-tide which we as audiences calculate as part of a companys campaign (TV, print etc) reservation it the first one that we usually recall. I think that advertising means diff! erent things to different people. On a large scale it can be used to create shuffling awareness or loyalty by a international company. On the lesser scale it can increase the nub of bums on seats for a eating house owner. If you want to get a full essay, order it on our website: BestEssayCheap.com

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